Stephanie Hernandez

Aaron Rodriguez

Robin Gines

RadioShack

Group #4

Application Assignment #8

1. Two products that are currently trending in our industry are Virtual Reality and Live-Streaming, which is connected to the purchasing of computers and laptops according to Forbes. Virtual Reality is created by video and speakers covering your vision and computers and laptops are becoming advanced for gamers to stream which are starting to be popular.

2. Virtual Reality and Live-Streaming impact our brand because our store we must provide relevant products that can be used for these trends. For example RadioShack needs to start providing headsets for virtual reality users, as it is a growing market and more people are starting to get into playing with virtual reality. For live-streaming Radio Shack has to start providing high quality cameras so those who use live streaming can stream their videos to the public and provide the greatest experience for their audience.

3. These products are leading to our decline because currently only bigger stores like Best Buy carry Virtual Reality devices, RadioShack currently doesn’t offer any. As for laptops and computers our store is too small to have the high performance products in which Best Buy has dominated that product.