Robinson Gines

Aaron Rodriguez

Stephanie Hernandez

RadioShack

Group #4

Application Assignment 6

1. RadioShack was once a successful store but failed to adjust to its changing market, RadioShack failed to create an online presence when sales shifted towards ecommerce causing the store to become less relevant than it’s competitors. Radioshack is currently facing a lack of recognition in the open market being overlooked by stores like Best Buy and Amazon; RadioShack has yet do anything to distinguish themselves from the competition

2. Resolving this problem is important because distinguishing RadioShack from other businesses like Best Buy is what’s going to help us keep customers loyal and coming back. RadioShack has to analyze and approach the market from a different angle to become relevant again.

3. Though our research we would like to find out what the technological needs of our customers are, what services they want to see online, how many people build their own technological devices, and the geographics and demographics of those people making their own devices. Our research objectives are to find out what our customers want, how many people still build their own devices, and where those people are.

4.  Fulfilling Objectives

1. We will need qualitative primary and secondary data to understand the market and figure out how many people are still interested in building their own devices. We also need it so we can stay on top of technological trends to keep up with our customers needs and wants.
2. We will access primary data by sending out questionnaires and surveys to find out what people are doing as far as technology is concerned. We will use this method because we need to hear direct feedback from our customers to see what they want and need to improve their technological experience. Another way to understand our customers is to look at the data and records of the items that are most sold at Radioshack and sell items that are similar to those items. We can also look observe social media and look at technological trends to make sure we have everything that our customers want.