exam 1

Exam 1. Multiple choice, T/F, short answer

Chp 1- Focus on Learning Objectives All

Chp 2-Learning Objectives 1,2,7,8

Chp 5-Learning Objective 1,2,4

Chp 6-Learning Objective 1-5

(Labeled as LO-?-? In connect book)

Influencing consumer decisions

(Situational Factors)

-Situational factors are things that attract a certain age group or certain group of people.

-music prefer having music in their scenario and tempo influenced their decisions

-music influenced their behavior

- color makes people think a certain way from being hungry or powerful.

(Social factors)

-family influence such as their preferences or exposure to something that they show you. Such as giving them certain items to shape their ideals.

-culture is based on religion or area you live in

-reference group is who you hangout with such as if you are with a healthy group you tend to eat healthy too

Marketing mix factors

-4Ps people think rationally

-People prefer something in the middle

Consumer (Ir) Rationally

-People are okay with waiting rather than going empty

-Getting a trial causing people to have that they own it