group hw assignment

Aaron Rodriguez

Robin Gines

Stephanie Hernandez

RadioShack

Group #4

Group Homework Assignment - IMC

Examples of RadioShack’s Current Marketing Communication:

1. Weekly ADs for 11/11-11/17/16, promotes a number of products including toys, speakers, routers, etc.

2) Promoting Ncredible Flips (Nick Cannon’s headphones that transform into speakers) 11/4/16 - https://www.youtube.com/watch?v=Z2Hf6H3hV-0

3) RadioShack’s Twitter page mostly promotes their Ncredible Headphones, toys, DIY ideas, and their customer service by retweeting positive tweets about RadioShack. RadioShack created their Twitter page in July of 2009 and have tweeted as recently as 11/15/16.

4) Promoting the RC 1:12 Ford Mustang, 11/2/16 - https://www.youtube.com/watch?v=W9m7muiwRB0

5) Ncredible1 Sweepstakes, promoting Nick Cannon’s Ncredible1 Headphones (6/28-7/5/16)

6) RadioShack Legacy Gift Card Redemption Program, promoting their private label products which include Auvio, Enercell, Gigaware, Ncredible, MakeIt, Optimus, Point Mobl, RadioShack Branded, & Realistic (for Legacy Gift Cards purchased or activated prior to 3/31/15, no redemption end date stated)

7) RadioShack.com instant messaging support/virtual shopping assistant, not intended to promote specific product but to assisst customer’s in finding the specific products they need