radio shack presentation

Aaron Rodriguez, Robin Gines, Stephanie Hernandez

A Brief History of RadioShack

Problem Definition

• Reestablish their brand and reputation while reducing cost

• Strengthen Customer Service
• Relying on Physical stores
• 
• 
• Situation Analysis: Products
• 
• Ncredible Headphones
  $123.49
• Belkin Router
  $49.99
• 
• 
• RC Truck
  $33.24
  DIY Drone Starter Kit
  $49.99
  
  Situation Analysis: Products
  
  
  Currently only Carry Boost Mobile and Virgin Mobile Phones
  
  Boost Mobile Phones
  
  
  Virgin Mobile Phone
• Situation Analysis: Price (Competition Oriented)
  
  RadioShack 16" Accelerator Drone
  $179.99
  (Reg:$199.99)
  *RadioShack
  
  
  Protocol - Dronium III AP Drone
  $199.99
  *Best Buy
  
  
  Ncredible Wireless Headphones:
  $123.49 (Reg:$123.99)
  *RadioShack
  
  
  Beats by Dr.Dre EP Headphones:
  $99.99
  (Reg:$129.99)
  *Best Buy
• Situation Analysis: Promotion

  
  

  Last Commercial Advertisement 2014

  
  

  Ncredible1 Sweepstakes

  (6/28-7/5/16)

  
  
  

  Headphone RadioShack Advertisement (Youtube) Nov.4,2016

  
  

  Low

  Promotion
• Situation Analysis: Place

  
  

  Due to Loss of Financial Stability

  
  

  4000 Stores before Bankruptcy

  Now about 1700 Store still open

  
  

  Closed Majority of Physical Stores
• Marketing Mix Recommendations: Products
  
• Marketing Mix Recommendations: Price
  
  
  • Market Penetration Strategy
  • Implement Price Matching Guarantees
  
• Marketing Mix Recommendations: Promotion
  
  More ads on TV, Hulu, YouTube (pre video ads), etc.
  
  
  Facebook personalized ads
• Marketing Mix Recommendations: Place
  
  • Concentrate stores locations in technology heavy cities such as Los Angeles & San Francisco
    
  • Strengthen online presence
  
• Conclusion
  
  
  • Recap
  • Evaluation Performance
  • Before and After Recommendations