application assignment #7

Stephanie Hernandez

Aaron Rodriguez

Robin Gines

RadioShack

Group #4

Application Assignment 7

1. RadioShack’s main focus is technology, specifically they focus on selling parts that customers can use to customize their gadgets; they can also build gadgets themselves using RadioShack’s DIY products. RadioShack sells parts like fuses, adaptors, test equipment, wires, and more to help their more technologically advanced customers tweak their devices. RadioShack’s DIY products include something for everyone with things to build from motorized robots to 9V digital voice recording modules.

2. The products RadioShack has chosen to zero in on are contributing to RadioShack’s decline because their target market is very small. A lot of companies, including Apple, make it impossible for you to even be able to tweak their devices; Apple does this by using proprietary pentalobe screws, which makes it difficult for anyone to get past the screw to the inside software of the device, which is also all proprietary. In an effort to sell more devices companies are making it virtually impossible to get inside their devices to be able to fix or tweak something.

3. The key components of Radio Shack are the parts customers can use to customize their gadgets. Other major distributors such as Wal-Mart and Bestbuy etc. have been selling the same products as Radio Shack as well as the products that they already sell. This has been leading to their downfall because now people can but their gadget hobby needs the same place that they get all their other technological needs as well as their everyday needs. As well as being able to buy technology hobby kits at superstores consumers can purchase these things online which is way more convenient than going to a physical store when it can be delivered to your door.