Stephanie Hernandez
Aaron Rodriguez
Robin Gines
RadioShack
Group #4
Application Assignment #9
1. Our brand falls under oligopoly due to the great number of competition and targeting the people who are using technology. According to globalsources Radioshack sells a number of products making it an oligopoly because we are targeting the a small group of users while other competitors are also trying to attract them too, competition such as Bestbuy and Amazon.
2. Radio Shack uses price matching to compete with their competitors as their dominant pricing strategy. They want to keep up with their competitors as much as possible so that there is at least a even ground between the two. Such as if Best buy has a lower price they would set it at the same price.
3.The competitors use a pricing strategy that matches prices of other retailers who offer lower prices. Since our top competitor is Best Buy they already have the reputation to maintain their high rank. Best buy also does price matching such as if you bring an ad from another store online or physical they will verify it then fix it to satisfy customer needs.
4. This pricing strategy is not leading to our company’s decline because we are basically keeping up with our competitor's prices and trying our best to stay in a equal level. Our decline is consist of not adapting to the market fast enough but price matching is helping us keep up because customers get a product for the price they want it for.
No comments:
Post a Comment