• Stephanie Hernandez
  Aaron Rodriquez
  Robin Gines
  RadioShack
  Group # 4
  Application Assignment # 1
  
  
  Business Mission & Objectives:
  
  
  1. Electronic customization and retail operating business in the technology industry.
  2. RadioShack’s goal is to be your neighborhood technology resource & enable people to get what they need in order to connect and power their lives through technology.
  3. In order to accomplish these goals and objectives RadioShack must reduce costs by cutting and reinventing the RadioShack brand.
  
  
  Problem Definition:
  
  
  1. We are trying to help RadioShack fix their reputation and reestablish their brand while also reducing total costs because RadioShack is running out time and money. We are also focusing on strengthening customer service by providing technological support.
  2. Reducing costs is an important challenge RadioShack must overcome because they are losing more and more money with each passing quarter and to reestablish their brand and become relevant again they need time, reducing costs will help buy more time.