• everyday low price - emphasizes the continuity of retail prices lower than what the competition may offer 
• high/low pricing - relies on sales promotion, during which prices are temporarily reduced to boost sales 
• market penetration pricing - low initial price in order to attract a large number of buyers and win a larger market share 
• regular price later 
• price skimming 
• high initial price in order to appeal to customers willing to pay higher prices to obtain a new product or service 
• lower price when sales slows 
• consumer behavior and pricing: lessons from behavioral economics 
• people tend to behave irrationally in a predictable fashion 
• consumer behavior and pricing: anchoring 
• consumers are comparative thinking to make decisions 
• consumers are distracted by options 
• decoy pricing strategy
• consumers are distracted by options 
• people tend to have a change in preference between two options when presented with a third person option 
• strategic rccomendations 
• offer 3 options 
• include the one you want people to buy in the middle 
• charm prices have an end on the 9 
• sale price markers with the old price mentioned were more powerful
• dishes with a number-only prices are percieved to be less expensive 
• deceptive price advertising - luring customers into the store with deceptive pricing information
• predatory pricing - occurs when a firms set prices low with the intent to drive its competition out of business 
•  price fixing - occurs when firms collude to control prices 
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